INTRODUCTIONHést has captured both the Norwegian market and Norwegian hearts. Coming in full-throttle, with the unapologetic and determined force of being born out of a tragedy, Hést dares to offer a unique take on fashion. Guided by strong female leads, positive energy and intuition, Hést has been creating empowering and inclusive pieces since 2019. Fashion should make you feel good. Through timeless and high-quality design, Hést's collections aim to fit everybody and every body. People across both generations and genders have fallen in love with Hést. Loyal customers and fans, as well as a selection of well-known faces, have now made sure that several of the Hést pieces already hold an unmistakable it factor. Last but not least, the Hést identity is not limited to perfection in quality and fit. Hést is just as much about that playful feeling of being unstoppable, of being unafraid to try something new, of daring to follow your dreams, of carving out your own path despite the social norms and rules society imposes on us. After all, that's where it all started for us. 
Monica Sundt Utne Märtha Louise Anne-Kari Bøhaugen Owner/Founder Owner/Founder Owner/Founder THE HISTORY BEHIND HÉSTSometimes in life, great things come from tragedies. This is true for Hést. The three founders and owners of Hést, Anne-Kari, Monica and Märtha Louise, were brought together by the sudden and heart-breaking loss of Anne-Kari's husband Esben Johannessen, to pancreatic cancer in 2019. In a way of both pain and beauty, Hést became the solution. Anne-Kari's friend, now head-designer Monica, had always had both a dream of and a talent for designing and re-designing clothes. The three women collaborating as friends and business partners quickly proved to be nothing less than dynamite. While completely changing career paths to start a clothing brand certainly came out of the blue, today's result is a product of hard work and genuine passion. Plus, let's not forget, important proof of how powerful and successful women who align their passions, talents and dreams can be. There are so many women out there who don't dare to “do their dreams”. The founders of Hést believe that we can inspire each other to liberate ourselves and dare to live out the things we're dreaming of. OUR VALUESHést will always be a brand founded on something highly emotional. It's a brand led with the heart. For the founders, Hést simply made sense in the darkest of times. With that said, the values behind are what created it. When working with and towards these selected core values, the Hést team believes they can ensure a brand that continues to empower and bring joy. liberation Hést has been liberating to its founders - and they want that for you. Through fashion, Hést wants to revolt against the typical norms of society that places us in boxes and limits us in both big and small ways. The founders strongly believe that fashion can be liberating, simply through providing that unstoppable feeling you get when you feel good. May the whole Hést universe, from the contents of the collections down to the H monograms, be your reminder and motivation to realize your dreams. positivity Hést knows the power of positivity - and how much negativity affects you. Positivity can be a saving brace when times are rough and it's a life force like no other on a daily basis. The Hést team believes that you can find positivity in all kinds of places - but how great isn't it to find it in your own wardrobe? Power-dressing feels good. When you feel good, you live better and you do better. The Hést collections and key pieces are created with a wish to inspire you to adopt and believe in a positive attitude towards your body and your capabilities. inclusivity It doesn't matter who you are, Hést is for you. It's with glittering pride that Hést defines itself as a brand for everybody and for every body. Creating pieces and collections that are inclusive of bodies, genders and generations is a true passion. Please, be playful and bold with the Hést clothes. The iconic H-embroidered knits are a hit throughout several generations and the genderfluid SHARING-pieces are made to be styled across genders and body shapes. It brings such joy to watch you being you in Hést. intuition The Hést team believes there is guidance to find within our own hearts while we navigate this world. Intuition is an important key word at Hést because it's an important aspect of the personal lives of the founders. They are determined to dare trusting in intuition and gut-feeling. Time and time again, they believe they are rewarded for deciding to follow these signs and guidelines, however subtle. Being conscious of seeking the good, pure energies while shutting out the bad, unhelpful ones can make all the difference in life. This has definitely been a deciding factor in the Hést business and a valued form of guidance according to its founders. OUR PRODUCTSHést aims to provide a high-quality, durable wardrobe consisting of base items complemented by seasonal additions. Wishing to ensure that the clothes are not harmful to animal-life or the environment, the pieces and collections are designed with durability and timelessness in mind. The founders consciously pick materials that will allow their goal of creating clothes that fit different body shapes and genders. ABOUT THE HÉST FOOTPRINTAs a company, we are committed to reducing our impact on the environment and promoting sustainable practices throughout our business operations. We recognize the critical importance of protecting the planet and its resources for future generations, and we believe that it is our responsibility to do our part. In line with this commitment, we have established a policy to prioritize the well-being of animals in our supply chain. We only work with suppliers who meet our high standards for ethical treatment of animals, and we are constantly seeking new ways to improve animal welfare. Furthermore, we believe in conducting our business with integrity and respect for all people. Our policy is to operate in a socially and ethically responsible manner, upholding fair labor practices and ensuring that all our employees are treated with dignity and respect. We are committed to giving back to the communities in which we operate, and we actively seek out opportunities to support social and environmental causes. We believe that by working together with our customers and partners, we can create a more sustainable and equitable future for all. In summary, our commitment to sustainability, animal welfare, and social and ethical business practices is at the heart of everything we do. We are dedicated to making a positive impact on the world, and we will continue to strive for excellence in these areas as we grow and evolve as a company. THE COMPANY AND PRESENT SETUPThe head office is in Kråkerøy, Norway, where we also have our showroom and web shop warehouse. We have a rented warehouse 15 minutes away, for distribution to our B2B clients in Norway, while we also have a rented bounded warehouse just across the border in Strømstad, Sweden only 30 minutes away from the head office which serves B2B clients in EU and worldwide. THE PEOPLEHést is all about the people - we strongly belives that the people are our strongest asset, and we belive in doing business and having fun at the same time. We run a small and tight operation, and business has been good so we have experienced fast growth, and we are adding staff as needed. Now we have divided our head office into 4 departments: sales and marketing, purchasing and logistics, design and development, general administration, and we plan to add a marketing department shortly. For accounting we are presently buying these services outside our own house. As we are growing fast, we are adding people as needed and will form the departments accordingly. |